The biggest Christmas gifting trends – is Paper craft having a renaissance?

Pedddle is proud to be part of the paper craft renaissance happening at artisan markets, which we’re set to see in Christmas 2024, and throughout 2025.

Card-giving for occasions has seen a downturn in recent years, as many consumers favour e-cards for both financial and sustainable reasons. However, nothing can truly replace the personalisation and nostalgia of paper craft in all forms, from cards to journalling. Rebecca from Pedddle states, “mindfulness and sustainability have been a huge focus for consumers in recent years, and for makers as a result. Things like journalling have seen an uptake, and customers are seeking handmade, eco-friendly and beautiful journals for gifting as a result”. Many makers are simply finding ways to adapt to consumer wants, by using sustainable, recycled or recyclable methods, and seeing growth in the paper craft sector.

An enthusiasm for paper craft has seen artisans craft intricate cards, journals, notebooks, and origami pieces that showcase the beauty and simplicity of working with paper. The trend for journalling has seen a rise in consumers looking for products such as washi tape and stickers to compliment these papercrafts.

These types of crafts, which once seemed relegated to the past, have found new life in the hands of today’s artisans, who connect age-old art forms such as book binding, paper folding and card-making, with a modern audience, via both online and in-person artisan market places.

As a result, Pedddle, the directory of artisan markets and their stallholders throughout the UK, ensures that this exciting resurgence continues to grow, bringing beautiful papercrafts to the forefront of the creative scene​.

Next time you give or receive a Christmas card – think of us!