JournoLink has today launched VOLT, a new AI-powered engine embedded in its PR platform, built to help agencies streamline their workflows, enhance media outreach, and deliver faster, insight-led strategies for their clients.
VOLT is now live across all JournoLink agency plans and is designed to reduce the time spent on core tasks such as research, client management, press release writing, journalist targeting and strategic reporting. The goal is to free up agency teams to focus on creative storytelling, client relationships, and campaign impact without the manual grind.
The launch comes at a time when artificial intelligence is reshaping the communications industry.
According to recent research, 69% of UK-based PR professionals are already incorporating AI tools into their daily workflows. Meanwhile, 45.1% of PR agencies are actively seeking AI-driven solutions to support their copywriting and outreach efforts. Additionally, three in four communications professionals say they feel confident in their organisation’s ability to harness AI effectively.
Angus Hay, MD of JournoLink, said: “AI adoption in PR is no longer a future trend – it’s happening now. Agencies are under pressure to do more with less and provide higher levels of client value, and VOLT gives them the tools to stay relevant and competitive in a new AI era. It helps them scale their services, respond quickly to the news agenda and offer deeper strategic insight with minimal lift.”
VOLT delivers monthly press release ideas tailored to each client’s business and sector, using market analysis and real-time trend monitoring. Its press release writer draws on data from client websites, competitor activity, and industry developments to generate media-ready content, including headlines, quotes, and supporting statistics. The platform also intelligently matches each story with relevant journalists from JournoLink’s 30,000-strong media contact database, increasing the chances of coverage.
In addition, VOLT produces automated client intelligence reports, including SWOT and PESTLE analysis, as well as competitor benchmarking — giving agencies valuable insights to inform strategies and support new business development.
“What used to take hours now just takes minutes,” added Angus Hay. “Whether agencies are managing multiple accounts or pitching new clients, VOLT streamlines the process and adds meaningful value at every step.”
