I Love Decaf, the UK’s first-ever dedicated decaffeinated coffee brand, is celebrating a major milestone: a Great Taste Award for The Only Best Trillionaires Decaf Coffee. Launched in 2022 after years of development, the brand has firmly entered the decaf market with its exceptional flavour and growing success, holding a 4.8 Trustpilot rating.
“Drinking decaf shouldn’t feel like a punishment.”
David Holly, founder of I Love Decaf (https://www.ilovedecaf.shop), was inspired to create the brand after a personal journey to reduce caffeine:
“I was drinking three litres of coffee a day before I decided to cut back on caffeine. But the decaf options available were awful. Drinking it felt like a punishment – like I was in the naughty corner for wanting good decaf tea and coffee. Supermarkets don’t stock enough variety and there’s nowhere with a decent selection online. That’s why I created I Love Decaf.”
Since its launch, I Love Decaf has grown rapidly, doubling in size year-on-year despite competing against established coffee giants and proving that decaf drinkers deserve premium options.
New Year’s resolutions made easy:
As 2024 approaches, many are planning New Year’s resolutions to embrace healthier habits. Cutting back on caffeine is a popular goal for improving sleep, reducing anxiety and balancing energy levels. With its award-winning flavour and quality, The Only Best Trillionaires Decaf Coffee (https://www.ilovedecaf.shop/product/the-only-best-trillionaires-decaf-coffee/) provides a delicious, satisfying solution for anyone seeking a caffeine-free start to the year.
David adds: “We’re thrilled to have won a Great Taste Award. It’s validation for all the hard work we’ve put into showing that decaf can taste amazing. We’re here to help people cut back on caffeine without sacrificing their love for coffee.”
Explore the award-winning range and join the caffeine-free revolution at ilovedecaf.shop.
