Body Fit Training (BFT) – the world’s fastest-growing fitness franchise – is set to expand its UK footprint this autumn with the opening of BFT Greenwich at the end of September. The new studio will bring the brand’s signature mix of science-backed workouts and community-driven culture to southeast London.
Franchisee Karen Martinez and her team are currently in the final stages of fit-out, working closely with contractors to ensure the studio is ready to welcome its first members. With presale momentum building, BFT Greenwich is on track to make a strong impact from day one.
Karen had long dreamed of running her own fitness space. “It has always been such a huge part of my life! After more than 10 years working as a personal trainer and later as a general manager at another local gym, I’d learned so much about what makes a gym really thrive – and equally, what can hold it back.
“I knew the next step for me was to create something of my own, somewhere I could shape the experience from the ground up and make it truly exceptional for every member that walks through the door.”
When she discovered BFT, the decision was clear. “What really stood out to me was the combination of expertly designed programming and the supportive, inclusive culture. BFT create studios where people genuinely feel they belong. That, for me, was exactly the opportunity I’d been looking for.”
Karen says the backing from BFT has been invaluable as she approaches the launch of her studio at the end of September. “Opening your own studio could easily feel overwhelming, but the team behind me has made all the difference. They guided me through the property search, supported negotiations and helped me with everything from marketing to staffing.
“The best part is knowing I’ve got experts to lean on every step of the way. It means I can focus on bringing my vision to life, without worrying that I’ve missed something crucial.”
For Karen, the studio will be about so much more than just fitness. “My vision is to create a strong, connected member base that feels like a real community hub. I want every person who walks through our doors to feel celebrated and supported in chasing their goals.”
On building momentum, Karen adds, “Our presale numbers have gone really well, and it’s only fuelled my belief this studio will become something special for the area.”
Looking ahead, Karen hopes to expand. “Long term, I’d love to open more studios and replicate this model of community and results. But for now, my focus is on making this studio a place where members can transform – not just their fitness, but their confidence and mindset too – because fitness can be so much more than just being beneficial for your physical health.”
“We’re delighted to welcome BFT Greenwich into our growing global network,” said BFT founder, Cameron Falloon. “The UK market has real potential, and it’s great to see it continue to go from strength to strength for us – and Karen is the perfect embodiment of our mission. We’re excited to see the positive impact she and her team will bring to southeast London for years to come!”
If you’re interested in finding out about BFT’s franchise opportunity, please visit: https://www.bodyfittraining.au/franchise
