Insurance Brand TOM launches a heartfelt Father’s Day campaign with Soccer Aid for UNICEF

TOM, the men’s protection brand from insurance distributor CLARK UK, has launched a nationwide Father’s Day campaign with Soccer Aid for UNICEF, calling on people across the UK to nominate a loved one for a once-in-a-lifetime experience at this year’s match at Old Trafford. As a brand dedicated to providing straightforward, advice-based insurance for men and their families – including life and serious illness cover – TOM stands for no-nonsense protection.

Recognising everyday heroes with a once-in-a-lifetime experience

The winning nominee and their family will be treated to an unforgettable full-day experience, including VIP access to Soccer Aid for UNICEF at Old Trafford. Their day will begin with an exclusive behind-the-scenes stadium tour, followed by exciting meet-and-greet opportunities with the players. They’ll watch the game from VIP seats, with access to the hospitality suite, receive official merchandise to remember the occasion and even have the chance to take penalty shots on the legendary Old Trafford pitch. This premium experience, courtesy of TOM and Soccer Aid for UNICEF, promises lasting memories for the whole family.

This giveaway is about more than just prizes – it’s an opportunity for families to recognise the everyday heroes in their lives, by celebrating the quiet strength and resilience found in homes across the country. People are invited to share stories of someone who truly deserves a moment of joy – someone who’s overcome hardship, shown resilience, or simply stood by their family through thick and thin.

More details about the giveaway can be found here: LINK

“At TOM, we believe in supporting the men who support others – fathers, partners, brothers, sons – the ones whose efforts often go unnoticed but never unfelt,” says Joshua Sargent, CEO at CLARK UK. “We want to create moments to remember for those everyday heroes.”

A partnership that puts families first

As Principal insurance Partner of Soccer Aid for UNICEF 2025, TOM supports a cause that reflects its own values: standing by families with strength and compassion. Besides the raffle, TOM appears on the men’s World XI kit, sister brand POLLY features on the women’s – together representing protection for everyone. Reaching over a million people in the UK during the TV live stream and in the stadium, TOM and POLLY offer clear, flexible insurance solutions that help families feel secure – not just on life’s big days, but every day.