Little Starts, the UK’s leading multi-brand gift card for baby, toddlers and preschool classes, has announced a commercial agreement with ASDA to make the gift cards available from ASDA stores.
Little Starts Gift Cards can be spent with over 20,000 children’s activity classes delivered by 200+ trusted brands across the UK, including music, sensory, dance, swimming, sports, art, languages and more.
With brands such as Water Babies, Tumble Tots, Baby Ballet, Baby Sensory and Rugby Tots accepting Little Starts Gift Card in addition to 200 further brands, covering 20,000 classes, family members and friends have the opportunity of giving a gift to newborns and toddlers that will add to their early year’s development.
ASDA joins other major high street retail stores, including Sainsbury’s, Argos, Currys and WH Smith, in making Little Starts Gift Cards available to it’s shoppers.
Commercial Director of Little Starts, Juliette Savage, commented, ‘We are delighted to be announcing that grandparents, parents and friends are now able to invest in the futures of new borns and toddlers when they buy them a gift during their regular shopping trips. It is well recognised that the early years is the most critical period in the development of all youngsters, and our agreement with ASDA helps make it easier to obtain Little Starts Gift Cards and add to the development of loved little ones as opposed simply to buying another toy.’
Chris Foxton from ASDA added, ‘Introducing the Little Start Gift Cards into ASDA stores reinforces our commitment to supporting initiatives to develop young children in the best possible ways and we are pleased to be adding Little Starts to our displays.’
