Designit, Wipro’s experience innovation company, has entered a global partnership with Webflow, the Website Experience Platform (WXP).
The partnership will optimize Designit’s web experience service to its largest clients through AI-powered testing and personalization, page branching collaboration features and enterprise-grade performance and security.
This partnership will see Designit take the role as a ‘Webflow Global Alliance Partner with Enterprise Distinction’, furthering both companies’ shared vision of democratizing design and empowering businesses to create impactful digital experiences.
The partnership helps centralize Designit’s offering, combining site building, content management and analytics tools all in one place. Specifically, Webflow’s tools will help Designit enhance clients’ main.com websites and campaign landing pages, as well as improve brand hubs and career sites.
As an additional tool in Designit’s tech stack, Webflow’s platform enables Designit’s teams to better service its ‘enterprise’ clients, making it easier to build impactful digital experiences by enhancing visitor engagement and boosting conversion rates, directly impacting business growth.
With the growing need for businesses to be agile and adapt quickly to market changes, the partnership solidifies Designit’s mission to democratize design and make powerful design tools accessible to a wider range of users within organizations.
Niklas Mortensen, Chief Design Officer at Designit said: “The business world is in a period of flux – and our clients increasingly need to be faster and more adaptable to thrive. Optimizing the digital experience is a crucial part of this, and by partnering with Webflow, we’re enhancing our capacity to do this. Webflow’s platform is the perfect addition to our existing suite of tools, and our shared values of innovation and collaboration make this partnership a perfect fit.”
Adrian Rosenkranz, Chief Revenue Officer at Webflow commented: “Designit’s global expertise in digital experiences makes them a natural partner for Webflow. With our platform, their teams can quickly build high-impact websites and powerful web apps, without the typical bottlenecks. This partnership is about giving enterprises the speed and flexibility they need to deliver better digital experiences and adapt faster to change.”
The Webflow partnership builds on Designit’s recent efforts to democratize design within the enterprise, and comes off the back of the announcement of a collaboration with Canva to provide large companies with the tools and support to maintain brand consistency and streamline content creation.
