As digital gaming grows globally, rules get stricter, and competition gets tougher. Growing fast isn’t enough anymore; operators must handle tough situations, follow the rules, and plan for the long run. Many struggle to combine all three. Soft2Bet has leaned into that challenge, developing a regulated, multi-market footprint built to sustain engagement and steady expansion.
Soft2Bet: A regulated-first expansion model
Soft2Bet was launched in 2016 by Uri Poliavich with the vision of enhancing iGaming through superior technology and a player engagement focus. Regulated markets were prioritized right from the outset. The company holds 19 licenses in 11 jurisdictions, including Denmark, Ontario, Romania, and Sweden, showing their focus on compliance, adapting to markets, and steady growth.
Its controlled market strategy is based on several key pillars:
- Operating exclusively in licensed jurisdictions
- Specialists in compliance, fraud detection, and responsible gaming are part of each team.
- Regular audits by multiple gaming authorities
- Market-specific brand localisation, language,e and payment support
Since the start, the organization has focused on being aligned with regulations, allowing the organization to grow with the right controls in multiple international markets with regulations in place. Such consistency develops confidence in partners and stakeholders, and confidence is critical in online gaming and sustained brand loyalty.
MEGA: The gamification solution driving measurable growth
(Image: MEGA | Soft2Bet)
Central to Soft2Bet’s momentum is MEGA, the Motivational Engineering Gaming Application, launched in 2023. Not just a technical tool but an entire gamification solution, MEGA combines immersive design with monetisation mechanics. It plugs into casino and sportsbook platforms and delivers extras such as avatars, collectibles, and city-building. Operators can tailor rewards, activate intelligent bonus triggers, and segment users with precision.
The commercial impact has been clear:
- 4x increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
Such performance metrics underline the measurable value of structured gamification. MEGA focuses on building enduring engagement and retention, not short-lived promotional gains.
A dual focus on B2B solutions and B2C brands
Soft2Bet works in both B2C and B2B segments, which gives the company useful insight into operator needs and player behaviour.
Its B2C portfolio includes:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand is localised for its market, with tailored themes, native language support, and a gaming catalogue of over 12,500 titles from hundreds of providers.
On the B2B side, Soft2Bet provides turnkey operator solutions that include all the necessary components:
- Advanced Player Account Management (PAM) systems
- Casino and sportsbook integration
- Frontend customisation
- Managed services covering customer support, compliance and risk management
- Integration with 70+ payment methods
It supports more than 20 languages and over one million live events each year, scaling seamlessly without compromising flexibility.
Investment, recognition, and responsible growth
Soft2Bet opened up Soft2Bet Invest, an iGaming and casual gaming innovation funding initiative, on July 2024, offering a total of 50 million euros to various projects. This innovation initiative received the “Outstanding Contribution to Gaming 2024” award during the SiGMA East Europe.
This achievement was followed by the 2025 Global Gaming Awards, which named Uri Poliavich, Soft2Bet’s CEO, as “Executive of the Year,” and received “Platform Provider of the Year” and “Product Launch of the Year” for MEGA. These awards testify to Soft2Bet’s commitment to responsible growth. Soft2Bet’s dedicated responsible gaming teams, along with the compliance active supervision teams in 11 jurisdictions, have built a culture of growth in a climate of regulation, local adaptation, and sustainable long-term growth.