Multi-award-winning Defender Camper rental company reports unprecedented international demand and becomes first globally to offer revolutionary Thule Outset Towbar Tent for hire
WIMBISH, Essex – July 9, 2025 – LandyCampers, the UK’s most celebrated Land Rover Defender camper hire service, is celebrating its best year ever as the premium adventure travel sector experiences unprecedented growth. The award-winning family business, which has earned multiple accolades including consecutive TripAdvisor Travellers’ Choice Awards (2023 & 2024) and the Travel & Hospitality Award for Unique Accommodation of the Year, reports record-breaking demand that has seen them turn away bookings worth thousands of pounds due to capacity constraints.
The success story extends far beyond UK shores, with international adventurers discovering Britain’s countryside through a uniquely authentic lens. LandyCampers welcomed their first guests from China – a couple who flew specifically to the UK for an authentic Land Rover adventure in “Waffle,” the company’s beloved Defender 90, seeking to disconnect from city life and experience Britain’s natural landscapes in the most iconic way possible – and on a Land Rover pilgrimage a lifetime in the making to the iconic Solihull factory!
“2025 has been transformational for LandyCampers,” said Max Isham, co-founder of the family-run business. “We’re seeing a fundamental shift in how people want to experience adventure – they want authenticity, sustainability, and comfort all in one package. When a couple flies from China specifically to take our Defender and explore Britain’s countryside, you know there’s something special about what we’re offering!”
World-First Equipment Innovation Drives Market Leadership
Adding to their record-breaking year, LandyCampers has become the first company globally to offer the revolutionary Thule Outset Towbar Tent for hire. The Red Dot Design Award-winning innovation, which mounts to a vehicle’s towbar rather than requiring roof installation, represents a game-changing advancement in accessible camping technology.
“The Outset towbar tent is transforming who can enjoy premium camping experiences,” explained Max. “Its ground-level setup eliminates the need for ladder climbing, making luxury adventure accessible to families with young children, seniors, and anyone seeking easier tent deployment. We’re proud to be the first company worldwide offering this cutting-edge equipment for hire.”
The Outset’s unique design allows campers to detach the tent from their vehicle while maintaining their campsite setup – perfect for day trips and exploration. Combined with LandyCampers’ Thule Approach rooftop tents, their set up creates unparalleled camping flexibility and comfort.
Premium Adventure Travel Boom Transforms UK Tourism
LandyCampers’ success reflects a broader transformation in UK adventure tourism, where discerning travellers increasingly seek meaningful experiences that reconnect them with nature and provide respite from daily pressures. The company’s approach – combining rugged outdoor capability with premium equipment and expert guidance – has attracted guests from Germany, Ukraine, China, Australia and beyond, all seeking authentic ways to experience Britain’s diverse landscapes.
“The premium adventure travel market is exploding,” noted Max. “People are choosing meaningful experiences over traditional luxury. They want to sleep under the stars, but they also want premium equipment, expert guidance, and the assurance that their adventure is helping the planet.”
This shift toward experience-driven travel has resulted in longer booking durations, with guests increasingly choosing week-long and multi-week adventures rather than short weekend getaways. The company’s tiered pricing structure, offering 10% discounts for seven-night stays and 15% for fortnight adventures, has proven particularly popular among international visitors exploring Scotland’s dramatic landscapes and England’s hidden gems.
Carbon-Positive Leadership Sets Industry Standard
Beyond delivering exceptional experiences, LandyCampers has achieved carbon-positive status, having offset over 200 tonnes of CO2 and funded the planting of 4,500+ trees through their partnership with Ecologi. This achievement ensures every LandyCampers adventure contributes positively to environmental restoration.
“Our guests love that every adventure helps leave a positive footprint,” explained Max. “Minimising our climate impact has been central to our business since day one and runs through everything we do. We’re proving that luxury and sustainability aren’t mutually exclusive – they’re mutually reinforcing.”
The company’s commitment extends beyond carbon offsetting to include solar-powered equipment, sustainable camping gear, and incentives for guests who choose low-impact travel options such as train travel to reach their pickup location.
Award Recognition Validates Market Position
LandyCampers’ exceptional year has been recognized across the industry, with the company maintaining a perfect 100% five-star rating across all platforms. Recent accolades include:
TripAdvisor Travellers’ Choice Award (2023 & 2024) – placing them in the top 10% of hospitality businesses worldwide
Travel & Hospitality Award for Unique Accommodation of the Year (2024)
Travel & Hospitality Award (2022 & 2024)
Customer testimonials highlight the unique positioning: “The entire experience was exceptional from beginning to end.” noted one recent guest.
