In partnership with Amazon Property, Loveday Belgravia is set to redefine the luxury senior care landscape in London with its grand opening in Spring 2025. This exclusive collaboration introduces a unique concept to the capital: a sophisticated private members’ club for seniors, seamlessly blending world-class hospitality with comprehensive care, including residential, nursing and rehabilitation services.
Spanning an impressive 41,000 sq. ft, Loveday Belgravia features 44 luxurious suites, each costing over £1 million to build. This investment ensures every suite meets the highest standards of comfort, style and functionality, offering an unparalleled living experience.
The residence’s interior design, inspired by mid-century modern elegance, provides a luxurious and welcoming environment that reflects the refined tastes of its Members. Every space has been meticulously crafted by world-renowned designers to exude warmth, sophistication and comfort, ensuring an atmosphere that feels both inviting and effortlessly stylish.
Set across seven floors, the residence includes a state-of-the-art gym and hydro treadmill for rehabilitation and physical wellbeing, a cocktail lounge, art studio, hair and beauty salon and a stylish lounge on each residential floor.
Members will also benefit from a comprehensive suite of wellness services designed to promote vitality and overall health, offering an unmatched lifestyle in the heart of Belgravia.
Laurence Geller, Chief Executive of Loveday says; “Loveday, Belgravia is setting a new benchmark for success. Our strategic partnership with Amazon Property has not only achieved what we set out to do but has exceeded our expectations. This partnership underscores the power of a shared vision and innovation. At Loveday we are committed to providing the highest standards of personalised senior care, integrating top-tier medical support with a hospitality-first mindset. We’re delighted to partner with Amazon Property in this exciting project. This is not just a care home, it is an extension of a life well-lived. Belgravia’s ethos centres around enriching experiences, ensuring that every Member feels valued and inspired to continue their personal journey”.
Charles Gourgey, Chief Executive at Amazon Property says; “Amazon Property is proud to announce the completion of an iconic state-of-the-art care home next to the world-renowned Chelsea Barracks. Drawing on our 25 years of expertise in developing prime residential properties, we have crafted a facility that seamlessly blends exceptional design with cutting-edge care and ESG credentials of the highest order. This new building, which will be operated by Loveday, offers unparalleled comfort, safety and support for residents, reflecting our commitment to quality and innovation. We are thrilled to contribute to the community with a building we are truly proud of, enhancing the lives of those who will choose to live ther
