The Honourable Artillery Company (HAC) will once again host London Concours, the annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring, in its five-acres of grounds this summer.
Taking place 3 – 5 June 2025, the event is a curated showcase of rare, luxury and legendary cars drawn from private collectors’ one-off automotive assets. London Concours is part of Thorough Events’ luxury Concours series and – in keeping with the upscale nature of the events – this summer’s event marks the 9th year they’ve chosen the City’s HAC as host venue.
Framed around a quintessential summer garden party, the event capitalises on the HAC’s manicured grounds to create a stunning backdrop where limited editions meet quiet luxury retailers, British brands and best in show hospitality experiences.
Over 10,000 visitors are expected to descend on the HAC across the three-days, with a world-class line-up of cars on show including feature displays of 50 Aston Martin’s, 50 Mercedes-Benz and 50 Supercars as part of the rotating daily content.
London Concours’ hospitality offering has been created with environmental, social and governance in mind. Through the HAC’s partnership with Searcys, food and drink has a local, seasonal flavour with an emphasis on English menus, wines, and craft beers. ‘Club Concours’ is a discreet, premium experience for client entertaining and offers arrival drinks, lunch, and afternoon tea, as well as entertainment. Other visitor catering has the environment in mind and includes sustainable gin from Jim and Tonic and small batch maker and award winning The Duck Shed.
Sarah McQueen, Director of Catering and Events at the HAC, comments: “We have a great relationship with the Thorough Events team and we’re excited to once again host what will be an incredible three-day automotive garden party. London Concours has become synonymous with Artillery Garden and we think it offers the perfect home for an event of this kind! We’re looking forward to welcoming guests, luxury retailers, and some truly iconic cars to our grounds in just a few months’ time.”
Andrew Evans, MD of Thorough Events, adds: “The HAC and Searcys are critical partners to the London Concours. A unique setting in the heart of the City, coupled with exquisite hospitality and a curation of the most extraordinary cars, make the event magical. For three days, the HAC transforms into a paradise for automotive enthusiasts whose passion is matched by their experience.”
For more information on London Concours and to book tickets, click here: London Concours – Automotive garden party in heart of City
