– 24% of CMOs have lost customers over the past year due to poor martech – and 40% have had customer complaints – 93% have had customer-facing errors due to AI tools – 48% have had more than one – 32% of brands’ tech issues originated with the marketing department – Email marketing and marketing automation vendors are the most likely to be seen as actively unhelpful. Bad martech is costing brands their customer relationships, according to new research. A quarter (24%) of senior marketers have admitted that they’ve lost customers over the past 12 months because of an error…
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All Eyes on ExCeL as the World’s Only Indoor-Outdoor Circuit Decides the Teams’ Title Global tyre leader Hankook Tire & Technology (Hankook) will close out an electrifying Formula E season in London, where the 2025 London E-Prix takes place at ExCeL London from 26 to 27 July. Featuring Races 15 and 16 of the campaign, the event will decide the final Teams’ Championship rankings in what has been a year of fierce competition and forward-thinking engineering. London’s ExCeL circuit remains unmatched in complexity. It stretches 2.077km and is the only track to incorporate both indoor and outdoor sections, featuring tight…
Public Relations (PR) campaigns are carefully planned communication initiatives aimed at influencing public perception, enhancing brand visibility, and strengthening an organisation’s relationship with its audience. Unlike advertising, which is paid promotion, PR focuses on earned media, securing coverage through press releases, media pitches, events, and influencer partnerships. A well-executed PR campaign can elevate a brand’s credibility, manage crises, and influence public opinion. But what exactly goes into a successful PR campaign? Below, we break down the 10 key components that make a PR campaign effective. 1. Clear Objectives A PR campaign must start with defined goals. Whether boosting brand awareness,…
Workplace atmosphere is about much more than the vibe in the office. The atmosphere in the office can have a direct impact on many key areas, including employee morale, productivity, and even retention. Therefore, you want to do all you can to create a positive atmosphere in the workplace so that your team comes into work each day feeling energised and ready to perform to a high level. While there are some factors outside of your control, there are also a few things you can do to create a positive atmosphere in the workplace. Keep reading to find out more.…
The clink of fine china and sparkle of crystal stemware set the tone for any elegant event, yet few guests consider the journey these pieces undertake before gracing the table. Catering professionals understand this hidden challenge all too well—the constant battle against chips, cracks, and clouded glass that can turn a carefully planned event into a logistical nightmare. Proper storage solutions serve as the invisible backbone of successful food service operations, preserving both the beauty of table settings and the company’s bottom line. When Cardboard Boxes Become Costly Many caterers start with makeshift storage, often using recycled shipping containers, repurposed…
Shipping seafood is not merely about keeping the products cold but about controlling all the variables, such as packaging and timing. Fish and shellfish are perishable and thus require strict handling procedures to ensure safety, flavour, and appearance. Companies involved in seafood transportation need to utilise a multilayered system that ensures optimal freshness across all temperature ranges, whether transporting fresh, chilled, or frozen products. . Selecting the Right Packaging Materials Every type of seafood has its own packaging that must maintain its temperature and withstand physical movement. Insulated containers filled with dry ice or gel packs are usually necessary in…
In this article, we will explore the effects of currency exchange on property investment returns, offer tips for managing currency risk, and outline strategies to safeguard your investments. Understanding Exchange Rates Exchange rates are the value of one currency for the purpose of conversion to another. They fluctuate due to various factors, including economic indicators, geopolitical events, and market sentiment. These fluctuations can be influenced by interest rate changes, inflation rates, and the political stability of a country. For property investors, these fluctuations can either boost or diminish investment returns. For instance, if you invest in a property in a…
The hybrid work model has changed the way we approach our jobs. Gone are the days when the office was the only place to get work done. Now, you have the flexibility to choose where you work, balancing the best of both worlds: the comfort of home and the energy of a collaborative coworking space. As the demand for flexibility continues to grow, the availability of coworking spaces is expanding, offering you more options than ever. These spaces are designed to suit your needs, whether you’re looking for a quiet corner to focus or a dynamic environment for team projects.…
Official Government figures uncovered by leading Gloucestershire law firm, WSP Solicitors, show a sharp increase in company closures nationally since October’s Budget, up 23% from 350,169 to 432,026 compared to the same period the year before. Incorporations also dropped 16% from 513,298 to 430,882. Companies House data, analysed by WSP’s corporate law team, found locally in Gloucestershire there was a 20% decline in start-ups in just one year. Incorporations fell to 685 since Labour’s Autumn Budget announcement on 30th October, down from 862 during the same period the previous year. The marked decrease was also evident six months prior to the…
There’s plenty to smile about at Monkey Puzzle Day Nurseries Riverside, as the nursery celebrates its first anniversary. Having opened its doors to the little ones and families of Northampton just over a year ago, the team of managers, room leaders and apprentices recently hosted a birthday bonanza – complete with cakes, banners and balloons – and, of course, a bouncy castle. From the very beginning, this has been a nursery built with love. Nursery manager Saskia and deputy manager Roxy were part of the journey from day one. “We’ve been here well before we launched last year, helping decorate…